Videos are a great way to build brand awareness and drive traffic to your website, whether you’re a prominent e-commerce retailer or a small businesses (or somewhere in between). 

Most people love watching videos. Not only are they entertaining, but they’re also a quick and easy way to consume information. In fact, more than 84% of people say that videos have convinced them to buy a product or service. 

If you’re not yet using video as a marketing tool, here are the top reasons you should add a video to your website immediately. 

1. Show off your products and services in a new way 

How often do you see the same product description or service page on a website? “Wait, I’ve already seen this before!” Probably more times than you can count. 

In this case, a video can be an excellent way to show off your products and services in a new and exciting way. By creating videos, you can give potential customers a fresh perspective on what you have to offer. 

It’s one thing to read about a new product and how it works, but it’s another to see it in action. 

2. Rank higher on search engine results 

If you want your website to appear on the first page of Google SERPs, you need to give the search engine what it wants. These days that means creating quality and relevant content that is engaging, informative, and helpful. 

Videos can help you achieve this goal because search engines like Google love video content. Additionally, 68% of people prefer watching videos to discover new products or services. 

When you add a video to your website, include relevant keywords in the title, description, and tags to help improve your chances of ranking higher. 

3. Create trust and build relationships with your audience 

When people land on your home page, they want to know that they can trust you. After all, if they’re going to buy something from you, they need to feel confident that they’re purchasing from a reputable business. 

Videos grant you the opportunity to show off your personality and connect with your audience on a deeper level. You can use videos to introduce yourself and your team, show behind-the-scenes footage of your business, or even just create short and sweet customer testimonials. 

4. Stand out from the competition 

Today, most businesses have a website, but not all of them use video. By adding videos to your website, you can immediately set yourself apart from the competition and give potential customers another reason to choose you over them. 

People who feel like they know you and your business are more likely to do business with you. Don’t hesitate to use video to show off what makes you and your business unique. 

5. Achieve better user experience and higher retention 

Whether you’re selling a product or trying to get people to sign up for your email list, you want to ensure that your website provides a great user experience. 

If potential customers are landing on your site and leaving within seconds, that’s a sign that something needs to be changed. 

You can improve user experience by providing another way for people to consume your content, ideally one that’s visually appealing and interactive, like videos. When done right, videos can also help increase the time spent on your website and lower your bounce rate. 

Conclusion

Video is a powerful asset that can help you achieve your business goals, whether increasing brand awareness, building trust with potential customers, or ranking higher on search engines. 

Like any other marketing tool, it’s essential to create quality video content relevant to your target audience and aligns with your overall marketing goals. 

Be it a product demo, customer testimonial, or company overview, our team at Begin with B can help you produce high-quality videos that will take your business to the next level. 

Begin with B is a web design company that provides comprehensive marketing solutions for small businesses. We offer a wide range of services, including video marketing, which can help you reach your target audience, stand out from the competition, and build a successful brand. 

Contact us today if you’re interested in learning more about how we can help your business!