User experience design (UX design) is all the rage nowadays, but what exactly is it? Put simply, user experience is all about how users feel when interacting with your website, app, or product. It transcends aesthetics and emphasizes the ease…
No matter what kind of business you run or what you do, the majority of your customers and prospects will be looking for a website to find out more about things like your services, products, contact information, location, and history,…
We constantly hear about major data breaches and hacks in the news, yet so little is reported on attacks on small business and personal websites. So much so that you wouldn’t be blamed for thinking no one would ever hack…
Search Engine Optimization (SEO) is a technique that essentially helps businesses rank their websites higher in search engine results. This then drives more targeted visitors, who eventually turn into paying customers or long-term clients. Yet why do so many businesses…
Your logo is more than just a little image to stick on your website and business cards, and it’s often the first thing your audience and prospective clients see. With visuals being processed up to 60,000 faster than text, most…
Your contact page is perhaps the most important page on your website. This alone should be a compelling enough reason to take good care of it and ensure it’s designed to maximize user engagement and convert. Sadly, too many businesses…
Website copy can make or break a site and is one of the most versatile tools any business owner can take advantage of to achieve a wide range of online goals. However, many business owners make the unfortunate mistake of…
Despite referring to two different things, the terms web design and web development are often used interchangeably by both consumers and companies alike. However, both web design and development are fundamental aspects of the overall website building process and any…
Over the past few months, businesses of all sizes have been feeling the effects of business closures and safety measures implemented by governments in response to the COVID-19 pandemic. With 9 out of 10 claiming that the coronavirus has impacted…
It’s true. Pictures are worth 1,000 words. Using great images on your website or blog will improve user experience, boost your search engine rankings, help you build trust and credibility and make your business stand out.
